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NameQuest is the First and Most Experienced brand naming company dedicated exclusively to the Science of Verbal Branding™ | Affiliate Offices Worldwide - Est. 1984

NameQuest is the Worldwide Leader in Name Development and Name Research

NameQuest was established in 1984 as a full service branding consultancy.  In 1989 the company became focused exclusively on brand name development and research. Terry Grapentine, a distinguished researcher and President of Grapentine Company and Roy Teas, Ph.D. a professor of marketing at Iowa State University joined with NameQuest to optimize brand research capabilities.

In the 1990's NameQuest advanced, becoming the leading company focused solely on brand name development and research, working on important projects in the Americas, Asia, the Middle East and Europe. 

​NameQuest is the World's Largest Knowledge Resource for Brand Naming and Brand Name Research

NameQuest can assist in positioning you for the future because of our experience


Our experience strengthens our ability to address your business and name research issue and put findings into the right perspective for your product name, brand name or company names. 

NameQuest's experience provides you with three benefits:

  1. Large, up-to-date normative databases
  2. Continual validation, keeping models up to date
  3. Relevant category and geography experience to customize name development and research 

Awards & Recognition

NameQuest Helps You Be More Successful


There are two main ways we do this:

  1. NameQuest helps decision makers reduce risk by providing accurate information regarding the communication value of name candidates, even at the earliest stages of development - before major resources are invested.
  2. NameQuest also helps you improve your business potential by providing actionable insights and recommendations to strengthen propositions - both from a customer and marketing plan perspective. 

NameQuest Verbal DNA Intelligent Brand Naming with Global Reach


NameQuest invests more in verbal name branding services R&D than any other naming company worldwide.  Since 1984 NameQuest has invested extensively to assure a strong, long-term commitment to the expansion of our knowledge and insight for verbal branding services including naming a product, naming a service, company naming and name research. 

NameQuest's Leadership will strengthen your Business Opportunities

John Hoeppner is recognized worldwide as a leading expert in verbal branding. His experience includes domestic and global marketing communications for Fortune 500 clientele.

John has served as a director of 6 organizations including business, educational, charitable and has been a guest speaker at universities, graduate schools and professional organizations. He is one of the founders of Cave Creek, AZ.

"Thank you very much for speaking to the International Consumer Marketing group twice this year. Your methodologies are innovative and relevant to business success.  The cases you presented were informative and intriguing." | Gillian Rice, Ph.D. Professor of Marketing

Thunderbird School of International Management
U.S. News & World Report, Financial Times and The Economist - Rank Thunderbird #1 in the world for International Business education.

John P. Hoeppner, President and Founder of NameQuest, Inc.

Unmatched Experience

The American Marketing Association has recognized NameQuest customers for leadership in new product development including brand name research and brand name development. NameQuest and its customers have been honored with more AMA EDISON awards than any company involved in brand naming. 

American Marketing Association Edison Awards