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"The brand team valued the experience working with NameQuest.  NameQuest provided professional and actionable findings.  We look forward to the next global brand naming and research project."
- Senior Manager, International Market Insights

"The goal of effective verbal brand naming is to choose a product name that reflects and fits the customer's needs so precisely that the name sells the product." 

 - John P. Hoeppner, President | NameQuest, Inc. 
       INTA - International Trademark Association

​​​​​Name Development and Name Research

NameQuest is the first and most experienced brand naming company dedicated exclusively to Global Brand Name Development and Research | Est. 1984 

"How to create a name that sells the product"

By John Hoeppner

NameQuest is a five-time recipient of the American Marketing Association’s prestigious Edison Award for best new product branding.  NameQuest has successfully completed numerous verbal branding assignments for leading Fortune 500 companies worldwide.

Our Clients / Expertise


NameQuest invests more in verbal branding, product name research, naming products and product branding services R&D than any other company worldwide. 

Names are the foundation of your marketing success.

-The name is the core of the brand

-The name is the basis for awareness

-The name is the basis of communication efforts

-The name is the most permanent marketing element 

-NameQuest has conducted more verbal brand name development research than any other company worldwide.​

-NameQuest Online was the first to conduct Internet name research in the U.S. Europe, Asia, Middle East and Latin America

-NameQuest Verbal Brand Name Development and Research is a specialty and is part of our core competency.

-NameQuest’s branding services investment provides your new product, service or company name brand with the inherent communication characteristics required to produce peak financial performance.

NameQuest Verbal DNA™ Naming Products - Product Name Research

NameQuest is the First and Most Experienced brand naming company dedicated exclusively to the Science of Verbal Branding™ | Affiliate Offices Worldwide - Est. 1984


Today, your customers have more options and choices, but they have less time.​

NameQuest's Verbal DNA advanced brand name creation process is designed to apply linguistics and research towards:

-Simplifying consumer decision making
-Reducing Risks
-Setting customer expectations

Based on NameQuest research, your products need specific and innate verbal communication values to be successful. We refer to these strategic communication elements as NameQuest Verbal DNA.