NameQuest Case Study

 Wall Street^SM Power House Network

Business Issue

DiamondNet was a small technology company in St Louis looking for a way to reach for the stars. There was one problem, their corporate name. DiamondNet was not a differentiating name and was not protectable as intellectual property. A new corporate verbal brand was needed to move forward, differentiate, grow the organization and build corporate brand equity.

Brand Response

SAVVIS^®  has grown from a small entrepreneurial startup to a NASDAQ - SVVS listed corporation. The SAVVIS^®  IP network now spans 110 cities in 45 countries, encompassing the U.S., Canada, Latin America, Europe, The Middle East, Asia and The Pacific Rim. SAVVIS^®  customers include the world's leading securities exchanges, banks and market data companies including The New York Stock Exchange. Known as The Network that Powers Wall Street^SM, SAVVIS^®  is ranked #3 in IP VPN market share by IDC in its report, trailing only AT&T and WorldCom.