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History - Recognized
Leadership & Innovation
"The single most important marketing decision
you can make
is what to name the product."
- Advertising Age (1972)
Al Ries and Jack Trout |
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Verbal Branding: |
The new
category in the discipline of branding.
NameQuest is the innovator and the leader. |
NameQuest was established in 1984 as a full service branding
consultancy. In 1989 the company became focused exclusively
on brand name development and research. Terry Grapentine, a
distinguished researcher and President of Grapentine Company and
Roy Teas, Ph.D. a professor of marketing at Iowa State University
joined with NameQuest to optimize brand research capabilities.
In the 1990's NameQuest advanced, becoming the leading company
focused solely on brand name development and research, working on
important projects in the Americas, Asia and Europe.
Today there is a new brand paradigm - The
Science of Verbal Branding™
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