NameQuest is the first and most experienced branding services naming company dedicated exclusively to Global Brand Name Development and Research
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Skintimate Shave Gel | Brand Name Development
NameQuest Case Study
#1 Women's Shave Preparation
Business Issue
The Soft Sense personal care brand was sold by SC Johnson to Bausch & Lomb. SC Johnson retained ownership of the women’s shave preparation product line which ranked # 5 in the category. Because of the divesture of the Soft Sense brand to new ownership a new brand had to be created for the shave preparation.
NameQuest and the SC Johnson research services and brand managers 
worked as a team on this important project. NameQuest developed and researched the verbal brand Skintimate. This neologism (a new word you will not find in the dictionary) combines the concepts of skin care with the intimacy of the usage occasion. Skintimate is both differentiating and effective. Based on A.C. Nielson market shares, in the first year Skintimate soared to # 2 (Soft Sense - previously # 5) in the category posting an annual sales increase of 46.2%. Today, Skintimate is the # 1 selling women’s shave preparation.
NameQuest Verbal DNA™ is the only method to build verbal brand names with the inherent characteristics you need to achieve success. NameQuest helps you be more successful by reducing risk and providing actionable insights and recommendations.
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NameQuest is the First and Most Experienced branding services company dedicated exclusively to the Science of Verbal Branding™ - Established 1984
