NameQuest is the first and most experienced branding services naming company dedicated exclusively to Global Brand Name Development and Research
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Brand Marketing Strategy | Name Change
NameQuest Case Study
Brand Marketing Strategy - Name Change
Brand Marketing Strategy Name Change – Business Issue
The Similac brand is a worldwide leader in the infant formula category. As a part a brand marketing strategy, marketers understand that fussy babies can be challenging to manage at home. Many first time moms begin exploring the infant formula category sooner, rather than later.
Infant formula products on the self include brands perceived as scientific including descriptive terms or acronyms. The pharmaceutical resonance of some infant brand names may communicate to physicians, nurses and other healthcare professionals, however, consumers may respond differently. Names targeted towards consumers perceived as sounding like pharma-brands often create cognitive dissonance, especially for first time moms.
Abbott Nutrition looked to NameQuest to provide a more effectual and emotional verbal communication for their lactose free infant formula.
The Similac brand is a worldwide leader in the infant formula category. As a part a brand marketing strategy, marketers understand that fussy babies can be challenging to manage at home. Many first time moms begin exploring the infant formula category sooner, rather than later.
Infant formula products on the self include brands perceived as scientific including descriptive terms or acronyms. The pharmaceutical resonance of some infant brand names may communicate to physicians, nurses and other healthcare professionals, however, consumers may respond differently. Names targeted towards consumers perceived as sounding like pharma-brands often create cognitive dissonance, especially for first time moms.
Abbott Nutrition looked to NameQuest to provide a more effectual and emotional verbal communication for their lactose free infant formula.
Brand Marketing Strategy Name Change – Brand Response
The Similac brand and market research management partnered with NameQuest and worked to optimize the verbal brand name communication for the Similac L.F. – Lactose Free product.
NameQuest provided Similac management with the name brand marketing strategy and name development consumer insight regarding the best brand name change within a new branding architecture. The name change from Similac L.F. – Lactose Free to Similac Sensitive has been successful in revitalizing sales for the lactose free product within the Similac portfolio.
Based on independent research, the Similac Sensitive sales volume experienced double-digit growth in the U.S. and international markets.
The Similac brand and market research management partnered with NameQuest and worked to optimize the verbal brand name communication for the Similac L.F. – Lactose Free product.
NameQuest provided Similac management with the name brand marketing strategy and name development consumer insight regarding the best brand name change within a new branding architecture. The name change from Similac L.F. – Lactose Free to Similac Sensitive has been successful in revitalizing sales for the lactose free product within the Similac portfolio.
Based on independent research, the Similac Sensitive sales volume experienced double-digit growth in the U.S. and international markets.
NameQuest the naming company - How you benefit.
NameQuest Verbal DNA™ is the only method to build verbal brand names with the inherent characteristics you need to achieve success. NameQuest helps you be more successful by reducing risk and providing actionable insights and recommendations.
NameQuest Verbal DNA™ is the only method to build verbal brand names with the inherent characteristics you need to achieve success. NameQuest helps you be more successful by reducing risk and providing actionable insights and recommendations.
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NameQuest is the First and Most Experienced branding services company dedicated exclusively to the Science of Verbal Branding™ - Established 1984
