NameQuest is the first and most experienced branding services naming company dedicated exclusively to Global Brand Name Development and Research
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Brand Marketing Strategy | Brand Names
NameQuest Case Study
Brand Marketing Strategy – Brand Names
Brand Marketing Strategy Brand Names – Business Issue
In the mid-1990’s the Nabisco Brands Life Savers Company needed a brand marketing strategy to develop brand names for a chewing gum that would stick around. Although the Life Savers Company’s portfolio of brand names included chewing gum brand names such as Carefree and Bubble Yum, the new branded chewing gum would be uniquely formulated with revitalizing flavor crystals. Given the sociable breath freshening communication objectives, usage occasions and importance of check-out line sales the brand names imagery needed to be attention grabbing while communicating great taste plus the experience of a refreshing lift in every piece. Brand Marketing Strategy Brand Names – Brand Response
As a part of the brand marketing strategy, Ice Breakers stick chewing gum was successfully introduced in 1995. AllBusiness, a wholly owned subsidiary of Dun & Bradstreet, reported that Life Saver’s attributes the remarkable success of
their gum business to Ice Breakers brand. The brand names in their chewing gum business achieved consistent double digit growth and by 1999 and eclipsed the $100 million mark. Ice Breakers has shown that when innovation is brought to a category utilizing powerful brand names, consumers will respond. In 1997 the American Marketing awarded the Nabisco Company and NameQuest with the Edison Best New Product Branding award. The brand is now under the Hershey banner and has profitably extended Ice Breakers to include the brand names Ice Breakers Mints, Ice Cubes, Liquid Ice and Frost.
As a part of the brand marketing strategy, Ice Breakers stick chewing gum was successfully introduced in 1995. AllBusiness, a wholly owned subsidiary of Dun & Bradstreet, reported that Life Saver’s attributes the remarkable success of
their gum business to Ice Breakers brand. The brand names in their chewing gum business achieved consistent double digit growth and by 1999 and eclipsed the $100 million mark. Ice Breakers has shown that when innovation is brought to a category utilizing powerful brand names, consumers will respond. In 1997 the American Marketing awarded the Nabisco Company and NameQuest with the Edison Best New Product Branding award. The brand is now under the Hershey banner and has profitably extended Ice Breakers to include the brand names Ice Breakers Mints, Ice Cubes, Liquid Ice and Frost. NameQuest the naming company - How you benefit.
NameQuest Verbal DNA™ is the only method to build verbal brand names with the inherent characteristics you need to achieve success. NameQuest helps you be more successful by reducing risk and providing actionable insights and recommendations.
NameQuest Verbal DNA™ is the only method to build verbal brand names with the inherent characteristics you need to achieve success. NameQuest helps you be more successful by reducing risk and providing actionable insights and recommendations.
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NameQuest is the First and Most Experienced branding services company dedicated exclusively to the Science of Verbal Branding™ - Established 1984
