California State U | Name Development

NameQuest Case Study

World Class Research for Callifornia State University

Business Issue

The California State University system was in the process of developing a world-class single gateway to be used by students, faculty and staff in their 23 campus library system.  This unique system would make available library catalogs, online reference resources, scholarly databases, electronic journal collections, e-books, internet search engines, and e-commerce web sites.  A verbal brand was needed to express the systems’ credentials, its advanced research technology and to be appealing to the varied interests of librarians, professors, staff and students.    

Brand Response

NameQuest worked closely with CSU leaders and software developers to understand the strategy, product and users.  NameQuest’s Verbal DNA™ development and research method determined that the name PHAROS was a perfect fit. 

The system was named in honor of PHAROS the ancient lighthouse of Alexandria, Egypt (290 B.C). 
PHAROS “enlightened” the way to the civilized world’s first library.  PHAROS is now successfully online as an information gateway.  PHAROS is the knowledge source throughout the 23 campus California State University system, providing users with a single gateway for online research and services and a resource for modern day enlightenment.

NameQuest is the First and Most Experienced branding services company dedicated exclusively to the Science of Verbal Branding™ - Established 1984