NameQuest is the first and most experienced branding services naming company dedicated exclusively to Global Brand Name Development and Research
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NameQuest Verbal DNATM | Intelligent Name Branding Services with Global Reach: Naming a Product | Service Naming | Company Naming | Brand Name Research
Name Branding Services: NameQuest invests more in verbal
name branding services R&D than any other naming company
Since 1984 NameQuest has invested extensively to assure a strong, long-term commitment to the expansion of our knowledge and insight for verbal branding services including naming a product, naming a service, company naming and name research. NameQuest’s branding services investment provides your new product, service or company name brand with the inherent communication characteristics required to produce peak financial performance. This is NameQuest Verbal DNA™.
World's Largest Knowledge Resource | Name Branding Services for Naming a Product and Name Research
Outwitting the Competition
Naming Company | Naming a Product, Service or Company
Your success depends on your ability to outsmart your competitors, anticipate their next move, and act before they can. You want naming ideas that influence the future, not just names that react to the present. You need to know what your customers are going to need, not just what they have needed. You need NameQuest Verbal DNA™ for the future; you need the Science of Verbal Branding.
Reduce risks, Improve sales and profits
Leading companies worldwide recognize that sustained growth is achieved with a firm commitment to consistent investments in new product initiatives. Because these investments are significant, it is vital that the primary communication message in the form of the product name produce the highest possible returns.
From 1980 to the present time there has been a quiet disruption in the traditional 4-P’s marketing model. The days of naming a product, service or company using unmethodical name development provided by advertising, public relations or graphic design agencies and unreliable focus groups or quantitative addendums only increase the risk in the already risky business of new product introductions. The NameQuest Verbal DNA™ research method will help reduce your risk.
Consider your projected marketing budget for advertising, packaging, public relations, social networking, blogging and promotion. Assuming your new product name is memorable and reflects salient attributes, when measured against category norms, the multiplier effect of brand communication compounds exponentially. The correct verbal brand name associated with your new product, service or company will be the basic foundation for multiplying your brand marketing investment and for overall marketing success. There are four reasons why.
These four basic foundations are becoming ever more significant as the age of mass marketing is reaching its vanishing point. The disruption in the traditional 4-P's marketing model (product, place, promotion and price) has created growth opportunities for savvy marketers. Over the past two decades there has been a choice explosion, channel consolidation, media fragmentation and strategic pricing challenges.
|NameQuest is a five-time recipient of the American Marketing Association’s prestigious
successfully completed numerous verbal branding assignments for leading Fortune 500 companies worldwide.
Consider the world your typical customer lives in today. Your time-famished customer is witnessing a choice explosion in products, channel transformations, media fragmentation and rigorous price competition. Your customer needs a verbal brand name that communicates your objectives efficiently and effectively.
The NameQuest VERBAL DNA™ research methodology is designed to assist you in selecting the strongest name candidate with the inherent communication characteristics needed to be successful in today’s marketing environment.
A verbal brand name is the one aspect of a product that never changes. Within that verbal brand name resides your long-term investment. When naming a product it pays to invest in the right verbal brand in the beginning.
How You Benefit | Naming a Product, Service or Company
NameQuest methodology and tools are continually updated to stay current with changing marketplace conditions. We constantly refine and enhance our methodology, databases and diagnostics adding new capabilities to assure your success and enhance profitability.
NameQuest Verbal DNA™
The role of naming a product, service or company will continue to grow in importance. The competition for your new products may not be your true competition. The biggest challenge for your new product may be competing for the attention of your customer.
|"New ventures represent a significant investment for us. NameQuest consistently provides the solutions we need. " - V.P. Business Development
NameQuest is the First and Most Experienced branding services company dedicated exclusively to the Science of Verbal Branding™ - Est. 1984